Corporate Director of Marketing · Forthea
I turn complex ideas into clear signal—connecting story, systems, and the people a brand needs to move.
B2B brand leadership · omnichannel campaigns · account-based marketing · sales pipeline management
Growth marketing leader01 / OPERATING IDEA
Strong communications connect what a company is building, what the market understands, and what the sales team can actually use.
At Forthea, Holly leads corporate marketing and helps direct the agency's brand, marketing, and sales expression. Her earlier record shows the same pattern: connect the message to a system that can actually move demand.
02 / DOCUMENTED PROOF
Selected outcomes from the supplied 2015 career record. Historical context is preserved and separated from Holly's current Forthea role.
01 / Growth engine
The 2015 career record credits Holly with implementing marketing automation that increased inbound lead generation 592% and expanded a prospect and partner database from 294 to more than 11,000 in three years.
02 / Launch experience
Planned and executed a large-scale data-center opening for 400+ partners, customers, prospects, and community and industry leaders—with tours, programming, and executive storytelling.
03 / Brand discoverability
Directed a brand and website redesign with deliberate SEO attention; the historical source reports first-page organic placement for most relevant keywords at that time.
03 / PRACTICE
Four connected modes of work—not a pile of disconnected marketing tasks.
Marketing automation, lead scoring, segmentation, analytics, and sales-support systems designed to turn scattered activity into an operating rhythm.
Positioning, identity direction, product launches, public relations, and competitive analysis brought together as one coherent brand system.
Editorial direction, events, webinars, trade shows, speeches, websites, and campaigns built to make complex offerings feel human and memorable.
Crisis and change communications, culture programs, policies, and stakeholder messaging that protect clarity through transition.
04 / CAREER FOUNDATION
The current Forthea role is sourced from Forthea's public team page. Earlier dates come from the supplied 2015 résumé and are not silently extended.
Joined 2015 · current public profile
Leads corporate brand direction and the strategic and creative work of the agency's marketing and sales teams, spanning B2B campaigns, account-based marketing, and pipeline management.
2010–2015 record
Strategic and creative direction across marketing, media relations, social, lead generation, and brand awareness.
2008–2010
Email marketing, SEO, social and blog analytics, technical collateral, and sales-opportunity discovery.
2006–2015 record
Startup brand awareness, marketing and social technology integration, and lead-generation work.
Education
Communications foundation with international study in Florence, Italy.
05 / DOCUMENTED TOOLSET
Current practice areas are drawn from Forthea's public team profile. Named platforms are labeled as historical résumé evidence unless Holly updates them.
06 / SOURCE BOUNDARY
Holly Gunn and her Forthea role are confirmed by Forthea's current team page. Historical roles, education, tools, and selected outcomes come from the supplied résumé.
No street address, personal phone, named references, or stale résumé contact information is included. Historic URL slugs remain source paths, not displayed identity.
Holly's approved black-and-white portrait is in use. Direct contact details remain private; visitors can connect through her public LinkedIn profile.
NEXT / CONNECT